Breaking News: Prescriptives Calyx Will Remain In Production

Yesterday's announcement about Lauder shutting down Prescriptives has mostly alarmed fans of the brand's perfume, Calyx. I just received an official confirmation that the fragrance will continue to be distributed through Aramis and Designer Fragrances and sold at the fragrance bar in select fine department stores and online beginning February 1st.

Breaking News: Estée Lauder Cos. to Shutter Prescriptives Brand

From WWD:

Estée Lauder Cos. Inc. said Thursday it will shut down wholesale distribution of its 30-year-old Prescriptives brand by Jan. 31. Products will continue to be available through the brand’s Web site for consumers needing replenishment, until supplies run out.
...
Without elaboration, the company stated: “A core component of the Estée Lauder Companies’ corporate strategy is to evaluate, and where possible, turn around underperforming brands with the goal of improving return on investment. After a thorough analysis of the Prescriptives brand, management concluded that the brand’s long-term business model is no longer viable given the current market environment. We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,”

I think Prescriptives has always had an identity problem. The products were nice and solid, but the image was lacking in personality. Not fabulous enough to attract new customers and not cheap enough to fly off the shelves. They lacked sex appeal and/or glamour, and I guess in this economy you got to have some kind of hype.

Are you a Prescriptives user? Are you surprised?

Info and quotes: WWD.com

Good mascara makes you pretty: Prescriptives False Eyelashes Plush Mascara

Three good things about getting over the 80s:
1. Lynda Evans is no longer a sex symbol.
2. Madonna has stopped taking off her clothes in public.
3. Good mascara is easy to find.

Prescriptives False Eyelashes Plush Mascara is a good example. Despite the name, it won't make your lashes look fake, but it will greatly enhance them and provide lots of lush volume, a little extra length and will hold a curl better than most formulas with similar features because of its thicker than average texture that sculpts the lashes.

The brush is quite dense and coats the lashes well, though you need to keep it clean to avoid caking. Same goes for the tube's opening. Since the mascara is so thick, the parts that get more exposed to air tend to dry quickly and form clumps on the tube or on the brush. As long as you gently wipe the brush and the tube's neck, they will not transfer to your lashes.

Being quick to dry also means that there's no dotting and smearing. The mascara stays put until removed, and doesn't resist either one of my favorite cleansers: Lancome Bi-Facil and Almay eye makeup removing pads.

Pink with a Twist

October is Breast Cancer Awareness month, and many of our favorite companies have launched pretty pink items that we can buy and have a percentage of the sale donated to the good cause. You can have a look at offers from Estee Lauder Pink Ribbon Collection (most items are already sold out), Smashbox, L'Occitane, Prescriptives Pink Ahead Collection and Crabtree & Evelyn.

Since I don't do pink makeup and I'm not in the market for a more hand cream, I really loved this offer from the Pashmina Store: 5 % of every pink item purchase will go to the Susan G. Komen Foundation, including the pink animal print silk-pashmina blend scarves. I'm all about zebra prints these days, so my choice was easy. It would liven up my dark coats on dreary winter days.