Sunday, July 15, 2007

An immarture giggle on a Sunday morning

I was just pursuing Neiman's online beauty department to see what's new when I came across an interesting almost-new brand (launched just five months ago, in February), 29 Cosmetics. They have a nice concept: All their makeup is made with anti-oxidant grape seed extract to protects the skin from environmental pollutants and free radicals.

I liked what I saw, from the elegant, wearable colors to the sleek packaging. Then, I came across the mascaras and couldn't help but giggle at the name of one of the colors:


The Blond had no idea what I was talking about, seeing as his brain isn't embarrassingly clogged with the most useless details of pop culture from the last two decades, so I had to give him a hint:



It feels terribly wrong to have those photos in a post about a classy makeup collection. It's just the unfortunate name.

Still, I'm intrigued by many of their products, especially the eye quads and the lip treatments, so a stop at their counter is necessary. This line is sold exclusively at Neiman Marcus and through the company's web site, which is quite lovely, although the information architecture is a bit flawed and they have music played on their homepage (one of my biggest web pet peeves, which is why I'm linking you directly to the collection page). Their online color swatches are infinitely better than what you see on Neiman's site, which is a real disgrace and stuck in 1998.

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