Ellis Faas Creamy Lips L101 Ellis Red

Ellis Faas makeup line is modern and dramatic from the innovative packaging to the range of colors. And nothing is more drama than a very red lipstick, which is Ellis Faas' signature item. Creamy Lips is a liquid lipstick in a sleek pen with a sponge applicator. The formula is long-lasting and can act as a lip stain or a full coverage lipstick, depending on the amount you apply. But that's not the whole story- the texture is also extremely soft and moisturizing: it makes lips look and feel good for hours.

I've been playing with my Creamy Lips- applying straight from the pen, using a lip brush, blending with a balm to dilute the color or use over a lip primer. no matter what I do, it always looks good and leaves enough pigment for many hours. The lipstick's effect is still evident even after lunch or a  drink. While some of the color and finish transfers to the cup, my lips still look painted and feel soft and smooth. That alone is pretty amazing.

Ellis Red (L101) is the signature color of this collection and can be found in all three lipstick ranges (Creamy, Glazed and Milky). It was developed to look as close to "blood red" as possible, and you can tell from my somewhat disturbing swatch photo that this goal was fully achieved. Wearing Ellis Red makes your lip the focal point of your face, so make sure they're in top shape. Another thing to consider about the shade is that it brings out any redness and/or skin issue. So if you plan on wearing L101, take the time to do the works and cover any hint of imperfection. Use a good primer (preferably one that tones down any redness), a medium-to-full-coverage foundation, dab and blend concealers and highlighters where necessary and set everything with the finest powder you own. It's high maintenance, for sure, but absolutely necessary when wearing an Oscar night worthy red lipstick.

Bottom line: A must try for any red lip addict.

Ellis Faas Creamy Lips ($35) is exclusive to Bergdorf Goodman and Liberty London(€25.00). I recieved mine at a Bergdorf media event.

All photos are mine.

Ellis Faas- New At Bergdorf Goodman

Ellis Faas work as a makeup artist has graced the cover of top magazines and created the look and feel of many fashion and perfume ads (from Moschino to the Kate Winslet ads for Lancome). Her contract with L'Oreal has ended in 2007, paving the way to her own high-end niche makeup line which is coming to Bergdorf Goodmen (and Liberty London next month).

Ellis Faas makeup revolves around the concept of using colors that exist in the human body and are part of our natural look- the colors of skin, blood and freckles. Sounds interesting and at least the stock photos look gorgeous. The star of the collection is Ellis Red- a true red that comes in three different finishes- glazed, creamy and milky and promises not to be too orange or too blue. This is something I want to see and try.

I'm planning to be at Bergdorf some time next week. Looks like there's a new counter to visit. I promise a full report.

Image: ellisfaas.com, info: WWD