The latest online kerfuffle among the perfume-obsessed centers around niche brand Mona do Orio. There were some speculations that the house is going out of business, as the bottles were pulled of the shelves and no longer available. On the other hand, Mona di Orio's web site is up, running and lists a new fragrance, Chamarre.
I emailed the Mona di Orio rep as well as Aedes, trying to figure it out. Karl from Aedes confirmed they will no longer carry the brand. Getting a direct answer from the house itself proved to be a bit harder. First, they tried claiming that some of their US retailers do have an online service and that I should look at the MdO website for details, and by the way, did I know they have a new perfume?
Seriously? Head, meet desk.
I sent a second email, pointing them to the fact that out of the three US retailers listed on the Mona di Orio website, two (Bergdorf and Aedes) have officially stopped carrying it, and the third, Spafumerie* in NYC, does not have e-commerce or any mention of MdO. That, at least, got them to admit that, indeed, Mona di Orio no longer has a US outlet. According to Jeroen Oude Sogtoen who corresponded with me, they are now searching for a good distributor.
So there you have it. Mona di Orio is still producing perfumes. It's the selling part that's gotten a bit tricky.
*Spafumerie NYC (on 2nd Ave and 48th st.) seems like a wonderful place worth checking. It's gotten rave reviews from recent visitors, but their website takes you back to 1996 when merchants had their nephews who knew a couple of HTML tags do a little website with a badly taken photo and horrible graphics.
I emailed the Mona di Orio rep as well as Aedes, trying to figure it out. Karl from Aedes confirmed they will no longer carry the brand. Getting a direct answer from the house itself proved to be a bit harder. First, they tried claiming that some of their US retailers do have an online service and that I should look at the MdO website for details, and by the way, did I know they have a new perfume?
Seriously? Head, meet desk.
I sent a second email, pointing them to the fact that out of the three US retailers listed on the Mona di Orio website, two (Bergdorf and Aedes) have officially stopped carrying it, and the third, Spafumerie* in NYC, does not have e-commerce or any mention of MdO. That, at least, got them to admit that, indeed, Mona di Orio no longer has a US outlet. According to Jeroen Oude Sogtoen who corresponded with me, they are now searching for a good distributor.
So there you have it. Mona di Orio is still producing perfumes. It's the selling part that's gotten a bit tricky.
*Spafumerie NYC (on 2nd Ave and 48th st.) seems like a wonderful place worth checking. It's gotten rave reviews from recent visitors, but their website takes you back to 1996 when merchants had their nephews who knew a couple of HTML tags do a little website with a badly taken photo and horrible graphics.
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